Personalize your message
Did you know that people can recall a brand message better when they get it via direct mail rather than by email, or by viewing ads online? Graphicolor Printing can take your message and make it more meaningful to your demographic by using dynamic variable data printing which means you can send a custom message using text, photos, coupons, or barcode to each recipient!
Ask us how to create a personalized direct mail campaign and how you can track its response rate. We can also help you navigate postal regulations and make sure you get the best postage rate possible.
Personalizing Mailers to Get More Attention
Direct Mail Campaigns
Direct mail advertising is one of the most effective and profitable ways to reach new and existing clients. We offer full-service mailing with everything from ink jetting postcards to inserting large mailings. We can print various sizes and include customized messaging for your target audience. Make your design stand out by using unique stocks, colors, and special effects like clear ink or coating options. Plus we’ll mail it for you.
Get your brand in front of prospects, rinse and repeat.
Our Mailing Services
Did you know that for every direct mail project, we work directly with the US Postal Service to ensure your mailing is issue free? If you’re sending a one-on-one message using DYNAMIC VARIABLE DATA PRINTING, we’ll sit down with you and review your data, your mail template, and your address list. We’ll take the extra time to ensure your template and list are error free for smooth sailing!
Our DIRECT MAIL and DYNAMIC VARIABLE DATA PRINTING services include:
- Direct mail campaign data reviews to help you pinpoint the right data for a cost effective ROI
- Intelligent mail barcoding, that gets you the lowest postage rates
- NCOA (National Change of Address Database) validation through USPS, to get it to the right person at the right address
- Fully automated inkjet production, to handle large volume mailings
- Direct imprinting, inserting, and tabbing
What we Produce in the Mailing Services Area
The sky’s the limit on the types of assets and campaigns you can create and send by direct mail. We can get very creative with flip-up tabs, perforated coupon pieces, or cards in clear plastic envelopes. Our varied products include:
- Appeal mailings
- Appeal mailings with custom printed envelopes
- Postcards
- Catalogs
- Booklets
- Calendars
- Self-mailers and so much more
Mailing Services Idea Gallery
Non-Profit Appeals
Using dynamic variable data printing to customize letter and envelope content is an effective way to solicit donations. Custom options include the amount donated last year, to the dollars you’re requesting this year, signatures, board member names, donor names and addresses, text, graphics, and images. We’ll walk through your mailing list before we go to print to make sure all your data gets put in the right place!
Custom Direct Mailers
There’s no better way to get attention than using a direct mailer that invites your audience to interact through touch. Whether it’s pulling off a coupon, revealing a message underneath a tab, using unique laser-cut shapes, or a glossy crystal-clear envelope. We’ll help you stand out from the rest!
Related Articles
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January 22, 2019
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February 6, 2018
QR codes can be used to drive someone to a URL, scan a contact to an address book, initiate a smartphone call, or scan to add a calendar event.
