THE TALK
Where you can learn all about PRINT!
Thanks for visiting our blog. We hope you stop by frequently to get valuable information about how print can help build your brand. Even in today’s highly digitalized world, print plays an extremely important role in helping to develop brand recognition and in successfully marketing your products and services. Print and digital are not an either or. Both mediums work hand-in-hand to spread your targeted messages to potential prospects. Whether you need tips on setting-up design files for print or using data to personalize direct mail campaigns, you’ll find it here.
If there’s a topic you want to learn more about, drop us a line and we’ll be glad to write about it!
InDesign Preflight For Print
What is an InDesign Preflight For Print? Simply put, an InDesign Preflight checks a project file for errors. It helps you identify issues and catches errors before you submit a file to a commercial printer. Errors could include missing links or fonts, misspelled...
How to Set Up InDesign For Print
In this article, How To Set Up InDesign for Print, we cover the basics of preparing an InDesign project for commercial printing. It's the first of a multi-part series to help you achieve the best outcomes for your project. Every customer is important to us. That's why...
Promotional Gifts, Make Them Work For You
An Effective Marketing Campaign In 5 Easy Steps Gifting a promotional item is an effective way to market your business. According to the Global Ad Impressions Study by the Advertising Specialty Institute (ASI), promotional items are one of the least expensive ways to...
Create An Unboxing Experience
You’ve found the perfect promotional gift to tell a customer “thank you for your business”. Or...you've been thinking about amping up your marketing. Don’t miss opportunities that are in plain sight. Get customers to engage with your brand. Create an unboxing...
Our Boards
From plastic, to foam core, to wood, we print on just about any type of surface using our DIRECT2BOARD Large Format Technology. Our boards are available in sizes up to 96" in length and in a variety of thicknesses. They can be custom cut into unique shapes or milled...
Power Up Your Direct Mail With Strong Visuals
Power Up Your Direct Mail With Strong Visuals The goal of direct mail is to grab attention, peak interest, and avoid going straight into the recycle. Direct mail marketing breaks up the digital chatter we see everyday, it's personal, and it's physical. The visuals,...
DPI vs PPI, Understanding DPI For Print
There are many highly technical articles written about DPI vs PPI explaining resolution, pixels, and resampling/resizing images. Some are difficult to wrap your head around. That's why we've developed this simple guidance to help you understand the correct DPI for...
Find A Job, Work For Us
Do you want to work for a growing company? How about a job with an employer who believes in true customer service and in building long-lasting relationships? At Graphicolor Printing, Inc., we pride ourselves on doing what it takes to exceed customers'...
How To Design An Effective Sign
Are you thinking about adding signage to your marketing mix? Do you want to design an eye-catching sign that’s effective, but don’t know how to start? Before you begin, you have lots to think about. Here are eight tips to help you understand how to design...
DIRECT2BOARD Large Format Printing
What is DIRECT2BOARD Large Format Printing? DIRECT2BOARD Large Format Printing is the ability to print directly onto large surfaces up to 2 inches thick. The types of surfaces (or substrates) could include wood, aluminum, foam core, acrylic, transparent...
Displays and Packaging
Displays and Packaging - New Equipment Is Here! We're committed to stay current with the latest print hardware and software technology in order to deliver what our customers have been asking for. New UV inkjet and specialized cutting equipment have arrived. This post...
Graphicolor Printing Increases Efficiency with Heidelberg’s Prinect Prepress Manager and Signa Station
Graphicolor Printing Increases Efficiency with Heidelberg’s Prinect Prepress Manager and Signa Station March 15, 2018 By Rebecca Melville. The link to the original article on Heidelberg's...
Are QR Codes Making A Comeback?
What Are QR Codes? A Quick Response (QR) code is the trademark for a two-dimensional barcode that’s readable by a smartphone. QR codes can be used in a number of different ways. For instance, you can drive someone to a URL, scan a contact to an address book, initiate...
Millennials Will Open And Read Your Direct Mail
Just Who Are They? Millennials are also known as Generation Y, Digital Natives, Generation Me, Generation Rent or Echo Boomers and are generally born between 1980 and 2000. Why are they important? They’re the largest generation in western history, with $200 billion...
Design Using Metallic Dry Inks With Photoshop
Add some BLING To Your Brand With Metallic Dry Inks! In this third installment of our series, using silver & gold metallic dry inks, we'll walk you through step-by-step on how to use metallic dry ink overlays in Adobe Photoshop®. An opacity layer of silver or gold...
Design With Metallic Dry Ink Overlays
In Part 2 of our BRING ON THE BLING Series, we’ll take you step by step how to set-up silver or gold metallic dry ink overlays in Adobe Illustrator. Give your brand a sense of luxury with silver or gold metallic dry inks!
Our Privacy Policy
We may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to, your email address, phone number, or address (“personal Information”). We collect this information for the purpose of providing a service, identifying and communicating with you, responding to your requests/inquiries, and improving our services.
We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, or these communications from us by following the unsubscribe link or instructions provided in any email we send. We will not rent or sell your information.
