Where you can learn all about PRINT!

Thanks for visiting our blog. We hope you stop by frequently to get valuable information about how print can help build your brand. Even in today’s highly digitalized world, print plays an extremely important role in helping to develop brand recognition and in successfully marketing your products and services. Print and digital are not an either or. Both mediums work hand-in-hand to spread your targeted messages to potential prospects. Whether you need tips on setting-up design files for print or using data to personalize direct mail campaigns, you’ll find it here.

If there’s a topic you want to learn more about, drop us a line and we’ll be glad to write about it!

Promotional Gifts, Make Them Work For You

An Effective Marketing Campaign In 5 Easy Steps Gifting a promotional item is an effective way to market your business. According to the Global Ad Impressions Study by the Advertising Specialty Institute (ASI), promotional items are one of the least expensive ways to...

Create An Unboxing Experience

You’ve found the perfect promotional gift to tell a customer “thank you for your business”.'ve been thinking about amping up your marketing. Don’t miss opportunities that are in plain sight. Get customers to engage with your brand. Create an unboxing...

Our Boards

From plastic, to foam core, to wood, we print on just about any type of surface using our DIRECT2BOARD Large Format Technology. Our boards are available in sizes up to 96" in length and in a variety of thicknesses. They can be custom cut into unique shapes or milled...

Power Up Your Direct Mail With Strong Visuals

Power Up Your Direct Mail With Strong Visuals The goal of direct mail is to grab attention, peak interest, and avoid going straight into the recycle. Direct mail marketing breaks up the digital chatter we see everyday, it's personal, and it's physical. The visuals,...

DPI vs PPI, Understanding DPI For Print

There are many highly technical articles written about DPI vs PPI explaining resolution, pixels, and resampling/resizing images. Some are difficult to wrap your head around. That's why we've developed this simple guidance to help you understand the correct DPI for...

Find A Job, Work For Us

Do you want to work for a growing company? How about a job with an employer who believes in true customer service and in building long-lasting relationships? At Graphicolor Printing, Inc., we pride ourselves on doing what it takes to exceed customers'...

How To Design An Effective Sign

Are you thinking about adding signage to your marketing mix? Do you want to design an eye-catching sign that’s effective, but don’t know how to start? Before you begin, you have lots to think about. Here are eight tips to help you understand how to design...

DIRECT2BOARD Large Format Printing

What is DIRECT2BOARD Large Format Printing? DIRECT2BOARD Large Format Printing is the ability to print directly onto large surfaces up to 2 inches thick. The types of surfaces (or substrates) could include wood, aluminum, foam core, acrylic, transparent...

Displays and Packaging

Displays and Packaging - New Equipment Is Here! We're committed to stay current with the latest print hardware and software technology in order to deliver what our customers have been asking for. New UV inkjet and specialized cutting equipment have arrived. This post...

Are QR Codes Making A Comeback?

What Are QR Codes? A Quick Response (QR) code is the trademark for a two-dimensional barcode that’s readable by a smartphone. QR codes can be used in a number of different ways. For instance, you can drive someone to a URL, scan a contact to an address book, initiate...

Millennials Will Open And Read Your Direct Mail

Just Who Are They? Millennials are also known as Generation Y, Digital Natives, Generation Me, Generation Rent or Echo Boomers and are generally born between 1980 and 2000. Why are they important?  They’re the largest generation in western history, with $200 billion...

Design Using Metallic Dry Inks With Photoshop

Add some BLING To Your Brand With Metallic Dry Inks! In this third installment of our series, using silver & gold metallic dry inks, we'll walk you through step-by-step on how to use metallic dry ink overlays in Adobe Photoshop®. An opacity layer of silver or gold...

Design With Metallic Dry Ink Overlays

In Part 2 of our BRING ON THE BLING Series, we’ll take you step by step how to set-up silver or gold metallic dry ink overlays in Adobe Illustrator. Give your brand a sense of luxury with silver or gold metallic dry inks!

BRING ON THE BLING With Digital Metallic Dry Inks…The Basics

Do you want to add a new dimension to your marketing and promotional materials? Graphicolor Printing is proud to announce the availability of digital silver and gold metallic dry inks. Add richness and an eye-catching premium look to your digitally printed materials. Learn how to set-up your design files to add some bling to your brand!

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